On November 14th 2018, the second edition of the Apparel Industry Convention took place in Prishtina to promote Kosovo’s apparel industry. The Chargé d’Affaires at the U.S. Embassy in Prishtina Colleen Hyland, Kosovo Prime Minister Ramush Haradinaj, Head of Development Cooperation in the Embassy of Sweden in Prishtina Nasrin Pourghazian and the President of the Board of the Kosovo Apparel Marketing Association (KAMA) Bardha Sadrija, spoke at the opening of the Convention. They highlighted the importance of the event in supporting and promoting Kosovo manufacturers and increasing Made in Kosovo apparel exports. “By collaborating on this event, you are helping to cement an industry launch pad – a place where entrepreneurs can showcase their creations, share innovations, and attract investors and buyers.” Said Chargé d’Affaires Hyland.
Kosovo’s apparel industry has grown substantially in the last three years, with increasing sales at home and abroad, through support from USAID’s EMPOWER Private Sector project. The Convention added to the continued support and built on this momentum. It served as a networking platform for Kosovo apparel manufacturers, government agencies, donors, and other industry stakeholders. During the Convention, apparel manufactures promoted their products, met potential buyers, and engaged in panel discussions on public policy issues, business environment reforms, and marketing strategies. The event included an exhibition of products from 23 local apparel manufacturers, a student design competition, and a runway show featuring Kosovo-made apparel. In addition, 40 Business to Business meetings were held during and after the Convention. These served as an opportunity for Kosovo apparel manufacturers to meet potential partners for future collaborations.
At the event, Chargé d’Affaires Colleen Hyland congratulated apparel-sector companies on their recent success, noting that “Kosovo’s apparel-sector companies should be very proud of the achievements and the success of the “Made in Kosovo” brand. Through prominent partnerships, including deals with Max Mara and Havep, the Kosovo apparel sector is now exporting high-quality products throughout the region and to the EU.”
The second edition of the Apparel Industry Convention was organized by the Kosovo Apparel Marketing Association (KAMA) and USAID EMPOWER Private Sector in partnership with Swedish International Development Cooperation Agency (Sida).