Tourism sector development in Kosovo has not been according to an overall strategy. Rather, specific regions have undertaken local initiatives – Pristina, Sharr/Šar, Mitrovicë/a, and so on. The most internationally prominent tourism product is the outdoor/adventure tourism, centered in the Pejë/Peć region and extending into the Accursed Mountains and other areas of the Dinarian/Albanian Alps. Western Balkan adventure tourism is a regional product which has developed rapidly over the past five or more years, with rapidly-growing international arrivals and expanding marketing channels.
EMPOWER Private Sector’s support is channeled primarily on adventure tourism-focused international promotion and skills training, which do not require unusually large investment, and stimulation of appropriate national level support. It is important for Kosovo to be an active member of the multi-country consortium of private tour operators that are primarily responsible for advancing this business.